5 Digital Marketing Trends to Watch in Hobart for 2023

According to a report by Hootsuite, 98.7% of Australia’s population is online, and the average person spends over 5 hours per day on the internet. As digital marketing continues to evolve rapidly, it’s important to keep up with the latest trends to stay ahead of the competition. This blog post will explore the top 5 digital marketing trends to watch in Hobart for 2023.

Trend #1: AI-powered marketing

Artificial Intelligence (AI) is already making its mark in the digital marketing world, and it’s only set to grow in importance in 2023. With AI, businesses can analyse large amounts of data and gain valuable customer insights. This can be used to personalize marketing campaigns, improve customer experiences, and increase conversions.

Trend #2: Voice search optimization

With the rise of smart speakers like Amazon Echo and Google Home, voice search is becoming increasingly popular. It’s estimated that 55% of households will have a smart speaker by 2022. This means businesses need to optimize their content for voice search to ensure they’re visible to potential customers.

Trend #3: Interactive content

Interactive content, such as quizzes, polls, and games, is a great way to engage with customers and keep them on your website for longer. Research has shown that interactive content can increase website conversions by up to 70%.

Trend #4: Social media messaging apps

Social media messaging apps, such as Facebook Messenger and WhatsApp, are becoming increasingly popular for businesses to communicate with customers. It’s estimated that there are over 1.3 billion active users on Facebook Messenger alone. This presents a huge opportunity for businesses to reach potential customers and provide personalized support. In 2021, social media usage in Australia grew by 5.9% to reach 22.3 million users, as per a report by Statista.

Trend #5: Personalization

Personalization is not a new trend, but it’s still very important. Customers expect businesses to understand their needs and provide personalized experiences. This can be achieved through targeted advertising, email marketing, and product recommendations.

As digital marketing continues to evolve, it’s important to stay ahead of the latest trends. By leveraging these trends, businesses in Hobart can stay competitive and reach their target audience more effectively. Looking for Digital Marketing Services in Hobart, Australia? Contact Austech Solutions to learn how we can help your business grow.